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Quick answer: Superpower pricing is simple by design: one membership at $199 per year that covers a comprehensive annual blood draw, 100+ biomarkers (about 150 once you count calculated ratios), 17 plain-language health scores, a personalized action plan, and an AI concierge you can chat with about your results. There are no confusing tiers to compare. The one exception is New York and New Jersey, where state lab rules push the price to $399. For most people who want a yearly full-body baseline without doing math on a dozen add-ons, that flat subscription is the whole pitch, and it is a reasonable one.

Disclosure: Vital Signs Today may earn a commission if you buy through links on this page, at no extra cost to you. This does not influence our evidence-based assessments. We are not a medical provider; talk to a clinician before acting on test results.

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How Superpower pricing actually works

Most direct-to-consumer testing companies bury you in choices: this panel, that add-on, a retest fee, a consult upcharge. Superpower went the other way. The pricing is a single annual subscription, and almost everything the service promises is bundled into that one number.

At $199 per year, the membership includes a comprehensive blood draw, the full 100+ biomarker panel, your 17 health scores, a personalized action plan based on what comes back, and ongoing access to the AI concierge. You are not picking a “basic” versus “premium” tier and guessing which markers you will regret skipping. That clarity is the point, and honestly it is the most defensible part of the offer.

It helps to understand why the tiered model is so common in the first place, because that is the trap Superpower is avoiding. When a company splits its catalog into a cheap entry panel and an expensive advanced one, the cheap panel is usually engineered to feel incomplete on purpose. It leaves out the markers people actually came looking for, so the “real” version is the upsell. You end up paying more than the advertised price almost every time, and you rarely know that going in. A single flat fee removes that game. The number you see is the number you pay, and the panel does not have a paywalled second half.

There is a quieter benefit to the flat structure too. When there is only one plan, you cannot make an expensive mistake by choosing wrong. Plenty of first-time testers pick the cheaper tier at a competitor, get their results, and realize the marker they were worried about was only on the premium panel. Now they are paying twice or living with a gap. Superpower’s single plan means the decision is binary: you either want a broad annual baseline or you do not. There is no third option to second-guess.

One important caveat on the plan: Superpower is a screening and tracking service, not a diagnostic clinic. It is built to give you a yearly snapshot and trend line, not to replace a doctor managing a condition.

What the $199 Superpower subscription includes

The simplest way to actually get this done

Superpower is a full-body lab membership that runs 100+ biomarkers, has each result reviewed by a doctor, and tracks your numbers year over year (about $199/year). It is what we point readers to when they would rather get one clean, complete draw than chase single tests one at a time. Here is superpower reviewed in full.

Check current Superpower pricing →

Here is the plain-English breakdown of what the annual fee buys, so you can judge the value yourself rather than taking the marketing at face value.

The blood draw and the panel

You get one comprehensive blood draw per year. From that single sample, the lab runs 100+ biomarkers, which works out to roughly 150 data points once Superpower adds calculated ratios on top of the raw measurements. That spans the usual high-value categories people care about: metabolic markers, cholesterol and heart-related numbers, hormones, thyroid, inflammation, and organ function.

The breadth is the part worth pricing carefully, because it is where the value lives. A routine physical often runs a basic metabolic panel and a cholesterol check, maybe 15 to 20 markers. Superpower’s draw is several times wider than that, and the extra markers are not filler. They are the quiet ones a standard checkup skips: fasting insulin, a fuller thyroid picture, inflammation markers, vitamin and nutrient levels. Those are exactly the values that drift for years without symptoms, which is why having them on a single annual panel is the practical argument for the fee.

Scores, action plan, and the AI concierge

Raw lab numbers are useless if you cannot read them. Superpower translates your results into 17 health scores written in plain language, then builds a personalized action plan from what it sees. The AI concierge is the part that makes the subscription feel different from a one-off lab order: you can chat with it about a specific result, ask what a marker means, and get context without booking an appointment. Treat it as an explainer, not a diagnosis.

When you are weighing the price, count the software as part of what you are buying, not a throwaway extra. A conventional lab order hands you a PDF and leaves the interpretation to you or a fifteen-minute doctor visit you have to schedule and often pay for. The scoring and the action plan are doing that translation work inside the membership. Whether that is worth it depends on how much you would otherwise spend, in money or time, turning a wall of numbers into something you can act on.

What is not included in the base fee

Being precise about the boundary matters for budgeting. The $199 covers the standard panel and the one annual draw. It does not cover markers outside that standard panel, and it does not cover a second draw if you want to retest something mid-year. Those are add-ons priced on top. The membership also does not include a clinician managing your care, writing prescriptions, or ordering confirmatory tests. If a result comes back flagged and needs follow-up, that follow-up happens in the regular medical system, on its own cost. None of that is hidden, but it is the difference between the sticker price and the real all-in cost for someone who wants more than the base snapshot.

The New York and New Jersey price exception

If you live in New York or New Jersey, your Superpower price is $399, not $199. This is not an upsell or a hidden “premium plan.” It is a consequence of stricter state lab regulations that raise the cost of delivering the same service in those two states. The membership you get is the same one; the number on the checkout page is just higher. If you are comparing Superpower pricing across reviews and see conflicting figures, this is usually why.

It is worth understanding the mechanism so the higher number does not feel arbitrary. New York and New Jersey both regulate direct-to-consumer lab testing more tightly than most states, with rules about how tests are ordered, which labs can process them, and what oversight is required. Complying with those rules costs the provider more per member, and that cost shows up at checkout. It is the same reason the exact price of many DTC tests, not just Superpower, varies by address. If you live in one of these two states, do your annual budgeting on $399 and treat $199 as the figure that applies to everyone else.

A practical note if you are near a state line: the price is tied to where the test is legally ordered and drawn, not simply where you happen to be that day, so do not assume you can sidestep the higher figure by booking a draw across the border. Confirm the exact number for your address during checkout before you commit, because that is the only place it is guaranteed to be accurate for you.

The real cost of ownership over several years

The sticker price answers “what does it cost this year.” The more useful question for a subscription is “what does it cost to actually use it the way it is designed.” Superpower is built around tracking, and tracking means renewing, so the honest cost is not $199 once. It is $199 a year for as long as you stay a member.

That changes how you should judge the value. A single draw priced at $199 can feel steep for one morning at a phlebotomy chair. The same $199 judged as the yearly cost of a system that gets more useful every time you add a data point reads very differently. After two draws you have a trend on 100+ markers. After three you can tell the difference between a one-off blip and a real direction of travel. The dashboard is close to worthless in year one and increasingly valuable by year three, which means the price you should be mentally comparing against is not “one test” but “a multi-year record of your physiology.”

The flip side is the honest warning. If you are the kind of person who buys a gym membership in January and stops going in February, the subscription shape works against you. Pay for one draw, never return, and you have paid membership pricing for a single snapshot that a one-off kit would have delivered for less. The math rewards commitment and punishes good intentions. Be honest with yourself about which one you are before you sign up.

How the cost per marker compares to ordering tests one by one

One of the cleaner ways to sanity-check the price is to imagine assembling the same panel yourself. If you walked into a pay-per-test lab and ordered a full lipid panel, fasting glucose and insulin, an HbA1c, a thyroid panel, a handful of hormones, inflammation markers, iron studies, and a vitamin D, you would already be well into three figures, and you would have ordered maybe a dozen or two of the markers Superpower runs. Getting to 100+ individually would cost far more than $199 at typical per-marker prices, and you would be doing the logistics yourself: choosing tests, booking draws, and stitching the results together with no scoring or plan on top.

That per-marker framing is the strongest version of the value argument, and it is genuinely favorable to Superpower for anyone who actually wants the breadth. The weaker version is the one to keep in mind: cost per marker only matters if you want the markers. Paying a low price per marker for 90 markers you were never going to look at is not a deal, it is just a large number divided into small pieces. The value is real for the person who wants a wide baseline and illusory for the person who only cared about one number.

Which goal the Superpower plan fits

Because there is really one plan, the useful question is not “which tier” but “is this the right tool for what I want.” Here is the honest read.

Great fit: people who want to track over time

The yearly cadence and trend dashboard reward people who plan to test again. If you want a baseline now and a comparison next year, $199 annually for a 100+ marker panel plus scores is strong value, especially against paying a la carte for the same markers elsewhere. This is the person the pricing is designed for, and for them the flat annual fee is close to the best-value entry in the category.

Decent fit: the curious first-timer

If you have never seen a full panel of your own bloodwork and want a readable, broad snapshot without a doctor’s referral, the Superpower subscription does that cleanly. Just know you are buying a screening tool, not a clinical workup. For this person, the first year alone can be worth the fee simply for the baseline, even before any tracking benefit kicks in, because you finally see the parts of your physiology a routine checkup never measured.

Weaker fit: one-and-done testers and complex cases

If you only want a single targeted marker (say, just ferritin or just a thyroid number), a membership is overkill, and a per-kit option may cost less for that narrow job. And if you are managing a diagnosed condition, this is not a substitute for your clinician. A person on thyroid medication whose endocrinologist already orders regular panels does not need to pay a second time for overlapping markers through a screening service. Match the tool to the job.

A realistic first-year budget scenario

Picture a healthy 38-year-old who has never had a broad panel. She pays $199, gets her draw, and her report flags a vitamin D in the low 20s and a fasting insulin at the high end of normal while glucose reads fine. Her all-in first-year cost is exactly $199, because both findings are lifestyle projects, not prescriptions: more sun and a vitamin D supplement, plus the walking and sleep advice in her action plan aimed at the insulin. She spends nothing extra, and the value she got was the two quiet findings a standard checkup would never have shown her, plus a baseline to measure next year’s draw against. That is the clean version of the product working as priced. The cost climbs only if she chooses to add a marker or retest early, and that spending stays under her control.

Hidden costs and fine print to check before you buy

No product this simple is entirely without asterisks, and the responsible thing is to name them so your budget is honest.

Your state’s price. The single biggest swing is the New York and New Jersey $399 figure. Confirm your address price at checkout rather than trusting the headline $199.

Add-on and retest costs. Anything beyond the standard panel and the one annual draw is priced separately. If you already know you want a marker outside the panel, or you plan to retest mid-year, ask what that costs before you assume $199 is your total.

Downstream medical costs. A screening panel that flags something sends you into the regular healthcare system for confirmation and treatment, and that carries its own cost through your insurance or your pocket. That is not a Superpower fee, but it is a real potential expense that a screening test can trigger, and it is fair to factor into the decision.

Renewal. The membership renews annually. Know the renewal date and the renewal price so a charge does not surprise you, especially if your reason for joining was a one-time baseline rather than ongoing tracking.

How Superpower pricing compares to the obvious alternatives

You are almost certainly weighing Superpower against a couple of named competitors, so here is a fair, numbers-honest look at where it sits.

Function Health

Function Health runs $365 per year for 160+ biomarkers, with two draws per year plus a urinalysis and a 6-month retest. It is the more clinically thorough and more expensive option, and its AI chat is newer. If you want more markers and a built-in mid-year retest and do not mind paying nearly double, Function is the heavier package. If you want the cleaner, cheaper annual baseline, Superpower wins on price and simplicity. The honest way to choose is to ask whether you will genuinely use the second draw and the extra markers. If you will, Function’s higher price buys real thoroughness. If you will not, you are paying more for capacity you leave on the table.

Everlywell and SiPhox

Everlywell sells at-home, single-marker test kits at per-kit pricing through CLIA-certified labs, which is the right call when you only need one or two targeted results, not a full panel. SiPhox Health offers at-home blood testing with a finger-prick option and longevity-focused panels, best when finger-prick convenience matters more than a full venous draw. Neither is a true substitute for a broad 100+ marker yearly membership; they solve a different, narrower problem. The pricing comparison only makes sense job-to-job: a single Everlywell kit is cheaper than a membership because it is doing far less, and that is the point.

For brands like InsideTracker, Lifeforce, Mito Health, or Quest Health, check the provider directly for current pricing before you compare, since their structures and add-ons change. The takeaway across all of them: Superpower’s flat $199 for a broad panel is one of the simpler value propositions in the category.

Editor pick · Whole-body optimization
Superpower

Full-body lab membership: 100+ biomarkers, doctor-reviewed, tracked over time.

One safety note before you act on any of this: a result outside the normal range on a screening panel is a prompt to talk with a clinician, not a diagnosis on its own. This article is information, not medical advice.

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Frequently asked questions

How much is the Superpower subscription per year?

Superpower pricing is $199 per year for the standard membership, which covers one comprehensive annual blood draw, 100+ biomarkers, 17 health scores, a personalized action plan, and the AI concierge. In New York and New Jersey the price is $399 due to state lab rules.

Does Superpower have different plans or tiers?

No. Superpower’s pricing is built around a single annual plan rather than stacked tiers. Everything in the core offer is bundled into the one membership fee, which is part of why the plan is easier to evaluate than competitors with many add-ons. There is no cheaper entry panel that leaves out the markers you actually want, which is the pattern that catches people out at tiered competitors.

Why is the Superpower price higher in some states?

The $399 figure applies only in New York and New Jersey, where stricter state lab regulations raise the cost of delivering the test. You receive the same membership and the same panel; only the price differs. Confirm the exact figure for your address at checkout, since the price is tied to where the test is ordered and drawn.

Is the Superpower plan worth it compared to a single test?

If you want to track 100+ markers year over year, the subscription is good value. If you only need one targeted marker, a single at-home kit from a provider like Everlywell may cost less for that specific job. Match the plan to whether you want a broad baseline or one narrow answer.

Are there any hidden fees on top of the $199?

The base fee covers the standard panel and the one annual draw. Costs beyond that are optional and under your control: add-on tests outside the standard panel and any extra draws you request mid-year are priced separately. There is no charge to unlock the dashboard, the scores, or the AI concierge, so budget $199 (or $399 in NY and NJ) as your guaranteed annual cost and treat add-ons as optional spending.

Does the price change when the membership renews?

The membership renews annually at the standard rate for your state, so the real cost of ownership is the yearly fee for as long as you stay, not a one-time charge. Because the product is built to track your numbers over time, that renewing structure is the intended way to use it. If your goal was only a one-time baseline, note the renewal date so a charge does not catch you off guard.

How should I compare Superpower’s price to what my doctor’s panel costs?

It is not a clean apples-to-apples comparison, because they are built for different jobs. A doctor’s panel is usually narrower, ordered to answer a specific question, and often partly covered by insurance, which can make it cheaper out of pocket for the few markers it runs. Superpower is wider by design and paid in full by you, which makes it more expensive for one visit but far cheaper per marker across the whole panel. The fair way to frame it: your doctor’s panel is the right cost when you have a specific concern to investigate, and Superpower’s flat fee is the better value when you want a broad annual baseline across systems a routine order would never touch. Many people end up using both, for different reasons, rather than treating one as a replacement for the other.

Is there a cheaper way to try Superpower before committing to a full year?

The product is structured as an annual membership rather than a one-off kit, so the honest answer is that the yearly fee is the entry point, not a trial. That is deliberate, because a single draw does not show the trend the service is built around. If you are not ready to commit to at least one baseline you intend to act on, a single targeted test from a pay-per-kit provider is the lower-stakes way to answer one narrow question first, and you can graduate to a full membership later if you decide you want the breadth and the tracking.